3 Simple Steps to Start with your Business Blog

Although there are already several years ago, blogs have become a strong marketing tool even before the explosion of social networks, and now with these even more.However, the idea is not to start a blog without being clear about why, how and who will handle it.More than half of business blogs are abandoned in their first three months.

Although this is not really important if you are writing a personal diary, of politics or a blog of celebrities, but it is very important if you start a blog for your company or for you as an entrepreneur / independent professional, and you do not keep your publication in shape constant and with a goal.When a prospect arrives at a blog that has not been updated in months, it is similar to entering an empty business with broken windows and full of dust.It definitely does not look good and it does not help you with your image or your reputation on the internet.Do not let that happen to you. Start in the right way and do things intelligently. Let’s review some basic things:

What is a Business Blog?

Because a blog is a cheap and fast way to build a presence on the internet, it is an ideal way for entrepreneurs, technicians, consultants, speakers, writers and other professionals to build trust and credibility with the conversation that is generated by the comments of people.It is worth saying that the blog must be in your own domain.

By its very nature, a blog is perfect for busy professionals. Blogs are fast and easy to update. You will be creating fresh content frequently (two to three times a week is recommended as a minimum) that is useful for your potential and current customers.

3 Steps to start with your Blog

All badly planned business from the beginning will be difficult to expand. This applies perfectly to your business, your blog is key to the success and expansion of your business on the internet and social networks.For that, it has to be well planned from the start. These are the steps recommend for you to follow:

  • Before doing anything else, analyze the reasons why you want to publish a blog. Some people use a blog as a generator of prospects to build their database, their list of subscribers.
  • Some are looking to build a visibility platform, while others use the blog to develop content for other purposes, such as books, articles and programs. What is the purpose of your blog? How is the goal of the blog related to the objectives of your business?
  • Who is your ideal reader? For most businesses and businesses, the ideal reader is similar to your ideal customer. It is important to know your target audience so that you can satisfy their wants and needs and focus on that.

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